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Strategies for competing in a changed China

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<namePart>Williamson, Peter</namePart>
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<namePart>Zeng, Ming</namePart>
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<abstract>The success of local companies is threatening multinationals'plans to conquer the China market. Global companies must build new competencies in several areas if they are to regain the upper hand</abstract>
<note type="statement of responsibility">Peter Williamson, Ming Zeng</note>
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<text>Summer 2004 nº 4 ; p. 85-91</text>
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