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The Complexity of identity

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008  050617e20050321usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080204945‎$a‎Reed, Americus II
24514‎$a‎The Complexity of identity‎$c‎Americus Reed II, Lisa E. Bolton
5208 ‎$a‎Identity can be defined as the myriad labels that people use to express who they are. Consumers categorize themselves on the basis of demographics, social roles and shared consumption patterns or preferences. The potencial identities that people possess are both numerous and fluid, varying over an individual's lifetime and across situations
65011‎$0‎MAPA20080585730‎$a‎Identidad cultural
65011‎$0‎MAPA20080579043‎$a‎Aspectos sociales
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080576578‎$a‎Marketing social
65011‎$0‎MAPA20080602390‎$a‎Marketing de la marca
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
7001 ‎$0‎MAPA20080124137‎$a‎Bolton, Lisa E.
7400 ‎$a‎Sloan management review
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Boulder‎$g‎Vol. 46, nº 3, Spring 2005 ; p. 18-22