Centro de Documentacion de Fundación MAPFRE - Corporate Social Responsiveness : exploring the dynamics of "bad episodes"

MAP20071507461

Corporate Social Responsiveness : exploring the dynamics of "bad episodes" / Terje Valand, Morten Heide

Sumario: The purpose of this paper is to improve our understanding of how a company can handle "bad episodes" related to corporate social responsibility (CSR). We introduce a conceptual model in which a CSR Critical Incident passes through three "regulators" which influence the significance of the episode. Depending on the significance episode, influenced by the regulators, three responsive strategies are outlined and discussed. The study contributes to managerial decision-making by identifying responsive strategies to counter corporate image threats and loss of public trust

En: European Management Journal. - Oxford [etc.]. - nº 5, October 2005 ; p. 495-506

1. Responsabilidad social de la empresa . 2. Ética empresarial . 3. Estrategia corporativa . 4. Management . I. Heide, Morten . II. Título. III. Título: European management journal.