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MAP20071507517Markus, MartinStrategic choices for European P&C insurers / Martin Markus, Thomas Rüdel, and Sandra Sancier-SultanThe European property and casualty business has never looked so attractive. In the the past few years, companies have stopped relying on gains in their investment portfolios and started deriving solid profits from rising premiums and skillful underwriting. Yet this overall positive news obscures a significant but little-noticed trend: some segments of the industry are greatly outperforming others. Three leading business models -which we tem lean operators, strong brands and distributors, and product experts - have increasingly captured market share from incumbents. These models pose a threat to traditional, multiline insurance companies an are forcing them to rethink their strategiesEn: The McKinsey Quarterly : web exclusive. - New York : Mckinsey & Company. - December 2005 ; [6] p1. Seguro de daños patrimoniales. 2. Empresas de seguros. 3. Estrategia empresarial. 4. Modelos de gestión. I. Rüdel, Thomas. II. Sancier-Sultan, Sandra. III. McKinsey & Company. IV. Título.