Centro de Documentación de Fundación MAPFRE

MAP20071507580

Evidence-based management / Jeffrey Pfeffer and Robert I. Sutton

Executives routinely dose their organizations with strategic snake oil: discredited nostrums, partial remedies, or untested management miracle cures. In many cases, the facts about what works are out there- so why don't managers use them?

En: Harvard business review. - Boston. - January 2006 ; p. 63-74

1. Empresas . 2. Liderazgo . 3. Toma de decisiones . 4. Innovación . 5. Directivos de empresas . 6. Análisis de resultados . I. Sutton, Robert I. . II. Título. III. Título: Harvard business review.