The Art of making smart big moves

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<abstract>Companies make big moves when they change direction with a large commitment of resources. These moves typically involve a different set of products or services, a new customer base or new ways of operating. For many companies, incremental growth is not sufficient,  because the changing business landscape is forcing corporate leaders to learn how to reposition their businesses more fundamentally</abstract>
<note type="statement of responsibility">Paul Strebel and Anne-Valérie Ohlsson</note>
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<text>Vol. 47, nº 2, Winter 2006 ; p. 79-83</text>
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