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Manage customer-centric-innovation-systematically

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      <subfield code="a">Manage customer-centric-innovation-systematically</subfield>
      <subfield code="c">Larry Selden and Ian C. MacMillan</subfield>
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      <subfield code="a">It takes more than good intentions to innovate in a customer-centric way. A disciplined process of customer research and development at the front lines will turn wishes into an enduring competitive edge - and a growing market cap</subfield>
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      <subfield code="g">April 2006 ; p. 108-116</subfield>
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