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Media reputation of the insurance industry : an urgent call for strategic communication management

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Tag12Valor
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008  061011e20060701ita|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎20
1001 ‎$0‎MAPA20080190644‎$a‎Eccles, Robert G.
24510‎$a‎Media reputation of the insurance industry‎$b‎: an urgent call for strategic communication management‎$c‎Robert G. Eccles and Matthias Vollbracht
5208 ‎$a‎The power of the media has become a parameter for business success in recent years, as media reality, the image of reality that is created by the media, has become a key factor influencing all of a company's stakeholders. Based on a long-term analysis of German media coverage (1998-2006) and an international comparative analysis of media coverage in the U.K., France, Spain, Italy, Austria, the U.S. and Asia (2004-2005), the following article outlines the changing reputational risk environment regarding the insurance industry. This analysis shows why companies must take a proactive stance on corporate communications
65001‎$0‎MAPA20080590567‎$a‎Empresas de seguros
65011‎$0‎MAPA20080585747‎$a‎Imagen corporativa
65011‎$0‎MAPA20080607197‎$a‎Medios de comunicación
65001‎$0‎MAPA20080595340‎$a‎Comunicación externa
65001‎$0‎MAPA20080556259‎$a‎Reputación
7001 ‎$0‎MAPA20080276492‎$a‎Vollbracht, Matthias
7730 ‎$w‎MAP20077100215‎$t‎Geneva papers on risk and insurance : issues and practice‎$d‎Geneva : The Geneva Association, 1976-‎$x‎1018-5895‎$g‎01/07/2006 Número 3 31 2006 , p. 395-408
856  ‎$u‎http://www.genevaassociation.org/PDF/Geneva_papers_on_Risk_and_Insurance/GA2006_GP31(3)_Eccles&Vollbracht.pdf
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A