Centro de Documentación de Fundación MAPFRE

MAP20071508529

Facing ambiguous threats / by Michael A. Roberto, Richard M.J. Boher, and Amy C. Edmonson

Firms often ignore small signs that may, or may not, portend danger to their markets or reputations. Here is a systematic way to analyze and respond to weak signals

En: Harvard business review. - Boston. - November 2006 ; p. 106-113

1. Estrategia empresarial . 2. Acuerdos de empresa . 3. Reputación . 4. Análisis estratégico . I. Bohmer, Richard . II. Edmondson, Amy C. . III. Título. IV. Título: Harvard business review.