Búsqueda

Marketing research : methodological foundations

Registro MARC
Tag12Valor
LDR  00000nam a2200000 i 4500
001  MAP20070008666
003  MAP
005  20080417180357.0
007  hzrazu---bucu
008  910710s1987 usa 00010 eng
020  ‎$a‎0-03-005532-6
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080280499‎$a‎Churchill, Gilbert A.
24510‎$a‎Marketing research‎$b‎: methodological foundations‎$c‎Gilbert A. Churchill
250  ‎$a‎4th ed
260  ‎$a‎Chicago [etc.]‎$b‎The Dryden Press‎$c‎cop. 1987
300  ‎$a‎XX, 896 p.‎$c‎24 cm
520  ‎$a‎I. Marketing research, the research process and problem definition -- II. Determination of sources of information and research design -- III. Design data collection method and forms -- IV. Sample design and data collection -- V. Analysis and interpretation of data -- VI. The research report and the firm's marketing information system
650 1‎$0‎MAPA20080546991‎$a‎Empresas
650 1‎$0‎MAPA20080551636‎$a‎Marketing
650 1‎$0‎MAPA20080611262‎$a‎Investigación comercial
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A