Surprise as a marketing tool : customer delight might not always lead to long-term satisfaction and loyalty

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<dc:date>2002</dc:date>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/93366.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Surprise as a marketing tool : customer delight might not always lead to long-term satisfaction and loyalty</dc:title>
<dc:relation xml:lang="es">En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 1 44 2002</dc:relation>
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