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Creating growth with services : the authors provide a systematic framework for thinking through the opportunities and risks inherent in a strategy that seeks services-led growth. Drawing on the...

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24500‎$a‎Creating growth with services : the authors provide a systematic framework for thinking through the opportunities and risks inherent in a strategy that seeks services-led growth. Drawing on the concept of customer-activity chains, they explain four pat...‎$c‎Mohanbir Sawhney, Sridhar Balasubramanian and Vish V. Krishnan
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Cambridge : MIT Sloan School of Management, 1985-2012‎$x‎1532-9194‎$g‎Número 2 45 2004
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A