MAP20078036459 The seller's hidden advantege : sellers, unlike their customers, can see the forest for trees in a industry. Drawing on examples from Hilti, Algorithmics, McCain Foods and others, the authors describe three strategies for putting that unique view to us... / Niraj Dawar and Mark Vandenbosch En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 2 45 2004