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What are brands good for? : the information revolution is making consumer disaggregation vastly more efficient and profitable than aggregation, the traditional source of brand power
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Título: What are brands good for? : the information revolution is making consumer disaggregation vastly more efficient and profitable than aggregation, the traditional source of brand power / Niraj Dawar
Registros relacionados: En: Sloan management review. - Cambridge : MIT Sloan School of Management, 1985-2012 = ISSN 1532-9194. - Número 1 46 2004Otras clasificaciones: 92
Derechos: In Copyright (InC)
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