Seção: LivrosTítulo: Business unit handbook / The Prudential Business ConferencePublicação: [Estados Unidos] : The Prudential, 1994Descrição física: 1 carpeta (pag. var.) ; 29 cmNotas: The Prudential enterprise digest. -- 34 h.Sumario: A brief description of the unit -- The current mission statement of the unit -- Highlights location, relative size and/or whether the organization is centralized or decentralized -- Goals of the unit -- How the unit and The Prudential will measure unit results -- To whom the unit provides products or services -- The major product lines or services the unit provides to customers -- Organizations offering similar products and services in similar markets -- Competitive advantages the unit plans to exploit, or opportunities that exist for the unit in the marketplaceMateria / lugar / evento: Prudential Insurance Company of AmericaOrganizaciónEstructura empresarialMarketingOutras classificações: 021Direitos: In Copyright (InC)
