Business unit handbook

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      <subfield code="a">[Estados Unidos]</subfield>
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      <subfield code="a">A brief description of the unit -- The current mission statement of the unit -- Highlights location, relative size and/or whether the organization is centralized or decentralized -- Goals of the unit -- How the unit and The Prudential will measure unit results -- To whom the unit provides products or services -- The major product lines or services the unit provides to customers -- Organizations offering similar products and services in similar markets -- Competitive advantages the unit plans to exploit, or opportunities that exist for the unit in the marketplace</subfield>
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      <subfield code="0">MAPA20080563608</subfield>
      <subfield code="a">Organización</subfield>
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      <subfield code="0">MAPA20080606114</subfield>
      <subfield code="a">Estructura empresarial</subfield>
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      <subfield code="0">MAPA20080551636</subfield>
      <subfield code="a">Marketing</subfield>
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