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How customers can rally your troops

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      <subfield code="a">How did a five-minute meeting motivate university fundraisers to increase their weekly productivity by 400%? How did a photograph drive radiologists to improve the accuracy of their diagnostic findings by 46%?</subfield>
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      <subfield code="t">Harvard business review</subfield>
      <subfield code="d">Boston : Impact Media Comercial S.A., 1988-</subfield>
      <subfield code="g">01/06/2011 Tomo 89 Número 6  - 2011 , p. 96-103</subfield>
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