MAP20170030126 The Pot of gold in old : funding and insuring ageing populations 2 p. Sumario: To speak of the ageing market as an opportunity for insurers is an understatement. Ms Raquel Gonzalez of Swiss Re says it is a major market that the industry cannot afford to miss. Right now, insurance contributes a mere 5% on average to the funding of senior needs, with the bulk of the funding coming from society and savings En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/09/2017 Número 9 - septiembre 2017 , p. 80-81 1. Envejecimiento . 2. Mercado de seguros . 3. Financiación .