The Pot of gold in old : funding and insuring ageing populations

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      <subfield code="a">To speak of the ageing market as an opportunity for insurers is an understatement. Ms Raquel Gonzalez of Swiss Re says it is a major market that the industry cannot afford to miss. Right now, insurance contributes a mere 5% on average to the funding of senior needs, with the bulk of the funding coming from society and savings.</subfield>
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