MAP20180020445
Marketing insurance in the digital age / Paul McNamara
Sumario: Disruptions may come and disruptions may go but someone still has to market insurance products and promote the brand. Welcome to the hard-boiled world of marketing, advertising, promotion and corporate communications in the untamed digital frontier of the future.
1. Marketing . 2. Digitalización . 3. Empresas de seguros . 4. Márketing de la empresa de seguros .
I. Título.