Centro de Documentacion de Fundación MAPFRE - Marketing insurance in the digital age

MAP20180020445

Marketing insurance in the digital age / Paul McNamara

Sumario: Disruptions may come and disruptions may go but someone still has to market insurance products and promote the brand. Welcome to the hard-boiled world of marketing, advertising, promotion and corporate communications in the untamed digital frontier of the future.

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/06/2018 Número 6 - junio 2018 , p. 54-57

1. Marketing . 2. Digitalización . 3. Empresas de seguros . 4. Márketing de la empresa de seguros . I. Título.