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Marketing insurance in the digital age
Recurso Electrónico/Electronic Resource
MAP20180020445
McNamara, Paul ‌
Marketing insurance in the digital age / Paul McNamara
Sumario: Disruptions may come and disruptions may go but someone still has to market insurance products and promote the brand. Welcome to the hard-boiled world of marketing, advertising, promotion and corporate communications in the untamed digital frontier of the future.
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/06/2018 Número 6 - junio 2018 , p. 54-57
1. Marketing ‌. 2. Digitalización ‌. 3. Empresas de seguros ‌. 4. Márketing de la empresa de seguros ‌. I. Title.