Marketing insurance in the digital age

Record image
MARC record
LDR  00000cab a2200000 4500
001  MAP20180020445
003  MAP
005  20220911191807.0
008  180703e20180601esp|||p |0|||b|spa d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
100  ‎$0‎MAPA20180008399‎$a‎McNamara, Paul
24510‎$a‎Marketing insurance in the digital age‎$c‎Paul McNamara
520  ‎$a‎Disruptions may come and disruptions may go but someone still has to market insurance products and promote the brand. Welcome to the hard-boiled world of marketing, advertising, promotion and corporate communications in the untamed digital frontier of the future.
650 4‎$0‎MAPA20080551636‎$a‎Marketing
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7730 ‎$w‎MAP20090003767‎$t‎Asia insurance review‎$d‎Singapore : Ins Communications Pte Ltd., 2009-‎$x‎0218-2696‎$g‎01/06/2018 Número 6 - junio 2018 , p. 54-57
856  ‎$y‎MÁS INFORMACIÓN‎$u‎