Marketing insurance in the digital age
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20180020445 | ||
| 003 | MAP | ||
| 005 | 20220911191807.0 | ||
| 008 | 180703e20180601esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | $0MAPA20180008399$aMcNamara, Paul | ||
| 245 | 1 | 0 | $aMarketing insurance in the digital age$cPaul McNamara |
| 520 | $aDisruptions may come and disruptions may go but someone still has to market insurance products and promote the brand. Welcome to the hard-boiled world of marketing, advertising, promotion and corporate communications in the untamed digital frontier of the future. | ||
| 650 | 4 | $0MAPA20080551636$aMarketing | |
| 650 | 4 | $0MAPA20080568641$aDigitalización | |
| 650 | 4 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 773 | 0 | $wMAP20090003767$tAsia insurance review$dSingapore : Ins Communications Pte Ltd., 2009-$x0218-2696$g01/06/2018 Número 6 - junio 2018 , p. 54-57 | |
| 856 | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |