Marketing insurance in the digital age

Record image
Collection: Articles
Title: Marketing insurance in the digital age / Paul McNamara
Author: McNamara, Paul
Notes: Sumario: Disruptions may come and disruptions may go but someone still has to market insurance products and promote the brand. Welcome to the hard-boiled world of marketing, advertising, promotion and corporate communications in the untamed digital frontier of the future.
Related records: En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/06/2018 Número 6 - junio 2018 , p. 54-57
Materia / lugar / evento: Marketing Digitalización Empresas de seguros Márketing de la empresa de seguros
Other categories: 217
Rights: In Copyright (InC): http://rightsstatements.org/vocab/InC/1.0/
Referencias externas:
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