A Matter of public opinion : [Interview to] John Curtice, professor of politics at Strathclyde University

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      <subfield code="a">Professor Sir John Curtice is an expert in using surveys and polls to assess public opinion and predict the outcome of general elections. We begin by asking him: what makes a good survey or poll? The quality of the questions is crucial, the aspect that I'm personally most interested in, and which I think is an under-appreciated art, he says. The answers to a survey depend on the framing of the questions. In order to understand the structure of public opinion, you need to come at it from a number of different angles.</subfield>
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