Centro de Documentación de Fundación MAPFRE - The Examined life : technological advances and data collection could help actuaries engage with consumers when it comes to life insurance

MAP20200013396

The Examined life : technological advances and data collection could help actuaries engage with consumers when it comes to life insurance / Mandy Luo

Sumario: The past five years have seen the life insurance sector transformed. Pathways to purchase have been automated, customer journeys modelled, mapped and personalised, and payment gateways perfected as the industry automates processes in line with contemporary consumer culture. Reimagine Life, ReMark's fifth annual study of consumer trends in the global life insurance industry, suggests that, with the innovative use of consumer data and delivery of clear benefits in return, we can change the customer relationship for the better and even entice the millennial generation to engage

En: The Actuary : the magazine of the Institute & Faculty of Actuaries. - London : Redactive Publishing, 2019-. - 01/05/2019 Número 4 - May 2019 , p. 20-22

1. Mercado de seguros . 2. Seguro de vida . 3. Automatización . 4. Tendencias . 5. Opinión del cliente . I. Título.