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The Examined life : technological advances and data collection could help actuaries engage with consumers when it comes to life insurance

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      <subfield code="a">The Examined life</subfield>
      <subfield code="b">: technological advances and data collection could help actuaries engage with consumers when it comes to life insurance</subfield>
      <subfield code="c">Mandy Luo</subfield>
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      <subfield code="a">The past five years have seen the life insurance sector transformed. Pathways to purchase have been automated, customer journeys modelled, mapped and personalised, and payment gateways perfected as the industry automates processes in line with contemporary consumer culture. Reimagine Life, ReMark's fifth annual study of consumer trends in the global life insurance industry, suggests that, with the innovative use of consumer data and delivery of clear benefits in return, we can change the customer relationship for the better  and even entice the millennial generation to engage.</subfield>
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      <subfield code="t">The Actuary : the magazine of the Institute & Faculty of Actuaries</subfield>
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      <subfield code="g">01/05/2019 Número 4 - May 2019 , p. 20-22</subfield>
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