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Risk and the absence of pleasure : a motivational approach to modelling road user behaviour

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<title>Risk and the absence of pleasure</title>
<subTitle>: a motivational approach to modelling road user behaviour</subTitle>
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<title>Ergonomics</title>
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<namePart>Rothengatter, Talib</namePart>
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<dateIssued encoding="marc">1988</dateIssued>
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<abstract displayLabel="Summary">Motivational models of road-user behaviour are characterized by a heavy reliance on the concept of risk as the main motivating factor influencing behaviour. Using speed choice as an example of risk-taking behaviour, empirical evidence is presented that other factors, such as pleasure in driving and the behaviour of others, also play a major role. It is concluded that the development of models that take account of motivating factors other than risk is necessary for accurately predicting road-user behaviour and for developing effective measures that can influence driver behaviour</abstract>
<note type="statement of responsibility">Talib Rothengatter</note>
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<topic>Psicosociología de la prevención</topic>
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<topic>Accidentes de tráfico</topic>
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<topic>Prevención de accidentes</topic>
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<title>Ergonomics</title>
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<publisher>London [etc.]</publisher>
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<text>Vol. 31, nº 4, April 1988 ; p. 599-607</text>
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