Risk and the absence of pleasure : a motivational approach to modelling road user behaviour

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      <subfield code="a">Motivational models of road-user behaviour are characterized by a heavy reliance on the concept of risk as the main motivating factor influencing behaviour. Using speed choice as an example of risk-taking behaviour, empirical evidence is presented that other factors, such as pleasure in driving and the behaviour of others, also play a major role. It is concluded that the development of models that take account of motivating factors other than risk is necessary for accurately predicting road-user behaviour and for developing effective measures that can influence driver behaviour</subfield>
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      <subfield code="g">Vol. 31, nº 4, April 1988 ; p. 599-607</subfield>
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