How increasing value to customers improves business results
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| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071501452 | ||
| 003 | MAP | ||
| 005 | 20220912131551.0 | ||
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| 040 | $aMAP$bspa | ||
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| 100 | 1 | $0MAPA20080256562$aVandermerwe, Sandra | |
| 245 | 1 | 0 | $aHow increasing value to customers improves business results$cSandra Vandermerwe |
| 520 | 8 | $aThe problem with the conventional approach is that products and services are too easy for competitors to emulate and improve upon. Unilever and BP have found new wealth by getting greater share of customer spending | |
| 650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 650 | 1 | 1 | $0MAPA20080626822$aCreación de valor en la empresa |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 650 | 1 | 1 | $0MAPA20080617400$aInvestigación de mercados |
| 650 | 1 | 1 | $0MAPA20080614577$aLanzamiento de productos |
| 773 | 0 | $wMAP20077000185$dBoulder$gnº 1, Vol. 42, Fall 2000 ; p. 27-37$tSloan Management Review |