How increasing value to customers improves business results

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<dc:creator>Vandermerwe, Sandra</dc:creator>
<dc:date>2000-09-23</dc:date>
<dc:description xml:lang="es">The problem with the conventional approach is that products and services are too easy for competitors to emulate and improve upon. Unilever and BP have found new wealth by getting greater share of customer spending</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/53370.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Creación de valor en la empresa</dc:subject>
<dc:subject xml:lang="es">Ventaja competitiva</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Lanzamiento de productos</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">How increasing value to customers improves business results</dc:title>
<dc:relation xml:lang="es">En: Sloan Management Review. - Boulder. - nº 1, Vol. 42, Fall 2000 ; p. 27-37</dc:relation>
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