Pesquisa de referências

The Great leap : driving innovation from the base of the pyramid

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000nab a2200000 i 4500</leader>
    <controlfield tag="001">MAP20071503010</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20220912145426.0</controlfield>
    <controlfield tag="008">021202e20020923usa||||    | |00010|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080101060</subfield>
      <subfield code="a">Hart, Stuart L</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="4">
      <subfield code="a">The Great leap</subfield>
      <subfield code="b">: driving innovation from the base of the pyramid</subfield>
      <subfield code="c">Stuart L. Hart, Clayton M. Christensen</subfield>
    </datafield>
    <datafield tag="520" ind1="8" ind2=" ">
      <subfield code="a">The article explains how can take a great leap to the base of the pyramid, it will be giving a chance for sustained corporate growth while also helping to lift the poor out of poverty and opening the way to sustainable growth for the global economy</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080596484</subfield>
      <subfield code="a">Estructura económica</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080623081</subfield>
      <subfield code="a">Globalización de la economía</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080600938</subfield>
      <subfield code="a">Dirección de empresas</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080606787</subfield>
      <subfield code="a">Innovación empresarial</subfield>
    </datafield>
    <datafield tag="650" ind1="0" ind2="1">
      <subfield code="0">MAPA20080544980</subfield>
      <subfield code="a">Pobreza</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="7">
      <subfield code="0">MAPA20080620776</subfield>
      <subfield code="a">Acción social de la empresa</subfield>
    </datafield>
    <datafield tag="650" ind1="1" ind2="1">
      <subfield code="0">MAPA20080598204</subfield>
      <subfield code="a">Política empresarial</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20080316242</subfield>
      <subfield code="a">Christensen, Clayton M</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20077000185</subfield>
      <subfield code="d">Boston</subfield>
      <subfield code="g">nº 1,Vol. 44, Fall 2002 ; p. 51-56</subfield>
      <subfield code="t">Sloan Management Review</subfield>
    </datafield>
  </record>
</collection>