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The Great leap : driving innovation from the base of the pyramid

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      <subfield code="a">The article explains how can take a great leap to the base of the pyramid, it will be giving a chance for sustained corporate growth while also helping to lift the poor out of poverty and opening the way to sustainable growth for the global economy</subfield>
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      <subfield code="g">nº 1,Vol. 44, Fall 2002 ; p. 51-56</subfield>
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