Standing out from the crowd

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      <subfield code="c">by Morgan O'Rourke</subfield>
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      <subfield code="a">Acommon lament of risk managers is that insures tend to group their companies into general categories, offering pre-established policies and programs that do no adequately consider their individual operations. The question remains, however, as to how a company can go about differentiating itself. There are a few important steps to take, but the most basic is to merely express an interest in standing out from the pack in the first place</subfield>
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      <subfield code="g">January 2004 ; p. 16-18</subfield>
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