Pesquisa de referências

Measuring the strategic readiness of intangible assets

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      <subfield code="c">Robert S. Kaplan, David P. Norton</subfield>
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      <subfield code="a">In the following pages, the  author will draw on the concepts and tools of the Balanced Scorecard to present a way to systematically measure the alignment of the company's human, information, and organization capital, without which even the best strategy cannot succeed</subfield>
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