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The Keys to rethinking corporate philanthropy

Fichero PDF / PDF file
MAP20071507479
Bruch, Heike
The Keys to rethinking corporate philanthropy / Heike Bruch and Frank Walter
Companies can and should strategically use their charitable activities to create win-win opportunities for themselves and for the beneficiaries of their philanthropy. Because effective philanthropy must be run no less professionally than the core business
En: Sloan management review. - Boulder. - Vol. 47, nº 1, Fall 2005 ; p. 49-55
1. Responsabilidad social de la empresa . 2. Estrategia empresarial . 3. Acción social de la empresa . 4. Beneficios empresariales . I. Walter, Frank . II. Título. III. Título: Sloan management review.