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Managing your media risk
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MAP20071507546
DeMartine, Karen ‌
Managing your media risk / Karen DeMartine
Given the potential downside in dealing with the media, it is not surprising that few executives really look forward to dealing with the press. The possibility of saying something you will regret, being misquoted or simply sounding unintelligible are major reputation concerns. But like most of risks, this can ben managed with proper preparation
En: Risk management. - New York. - Vol.52, nº 9, September 2005 ; p. 41-43
1. Empresas ‌. 2. Gerencia de riesgos ‌. 3. Medios de comunicación ‌. 4. Entrevistas ‌. 5. ERM ‌. 6. Comunicación del riesgo ‌. I. Título. II. Título: Risk management.