Managing your media risk

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      <subfield code="a">Given the potential downside in dealing with the media, it is not surprising that few executives really look forward to dealing with the press. The possibility of saying something you will regret, being misquoted or simply sounding unintelligible are major reputation concerns. But like most of risks, this can ben managed with proper preparation</subfield>
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      <subfield code="g">Vol.52, nº 9, September 2005 ; p. 41-43</subfield>
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