Centro de Documentación de Fundación MAPFRE - How to implement a new strategy without disrupting your organization

MAP20071507830

How to implement a new strategy without disrupting your organization / Robert S. Kaplan and David P. Norton

Strategic dreams often turn into nightmares if companies start engaging in expensive and distracting restructurings. It's far more effective to choose a design that works reasonably well, then develop a strategic system to tune the structure to the strategy. The continual search for new organizational forms is driven by basic changes in the nature of competition and the economy

En: Harvard business review. - Boston. - March 2006 ; p. 100-109

1. Organizaciones . 2. Estrategia corporativa . 3. Cambio estratégico . 4. Innovación . 5. Gestión del cambio . 6. Management . 7. Sistemas de gestión . I. Norton, David P. . II. Título. III. Título: Harvard business review.