Centro de Documentacion de Fundación MAPFRE - Competitive advantage and the value network configuration : making decisions at a Swedish life insurance company

MAP20071508309

Competitive advantage and the value network configuration : making decisions at a Swedish life insurance company / Oystein D. Fjeldstad and Christian H. M. Ketels

This article discusses the use of the value network configuration, an alternative to the value chain introduced by authors in response to such concerns about the applicability of the value chain to transaction service structures

En: Long range planning. - Oxford [etc.]. - Vol. 39, nº 2, April 2006 ; p. 109-131

1. Ventaja competitiva . 2. Seguro de vida . 3. Toma de decisiones . 4. Cadena del valor . 5. Servicio al cliente . 6. Servicios financieros . 7. Telecomunicaciones . I. Ketels, Christian H. M. . II. Título. III. Título: Long range planning.