Centro de Documentacion de Fundación MAPFRE - The Handbook of telemarketing : strategies for implementation management

MAP20070009949

The Handbook of telemarketing : strategies for implementation management / Michael Stevens. — London : The Decisions Group : Kogan Page, 1991

500 p. ; 24 cm

Sumario: The principles of telephone marketing -- Applications and opportunities -- Agency in-house? -- Setting up a telephone marketing unit -- Staff selection and recruitment -- Staff training and development -- Motivating staff -- Planning, implementing and managing a campaign -- Development and growth -- Legislation and good practice initiatives -- How others have done it - case studies

ISBN 0-7494-0089-7

1. Telemarketing . 2. Marketing . 3. Estrategia empresarial . 4. Management . 5. Manuales . I. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 922.112.1-STE-HAN — Nº de registro: 011359

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