The Handbook of telemarketing : strategies for implementation management

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<rdf:Description>
<dc:creator>Stevens, Michael</dc:creator>
<dc:date>1991</dc:date>
<dc:description xml:lang="es">Sumario: The principles of telephone marketing -- Applications and opportunities -- Agency in-house? -- Setting up a telephone marketing unit -- Staff selection and recruitment -- Staff training and development -- Motivating staff -- Planning, implementing and managing a campaign -- Development and growth -- Legislation and good practice initiatives -- How others have done it - case studies.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/8698.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>The Decisions Group</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Telemarketing</dc:subject>
<dc:subject xml:lang="es">Marketing</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Management</dc:subject>
<dc:subject xml:lang="es">Manuales</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">The Handbook of telemarketing : strategies for implementation management</dc:title>
<dc:format xml:lang="es">500 p. ; 24 cm</dc:format>
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