Centro de Documentacion de Fundación MAPFRE

MAP20070011536

Total needs selling. — 3rd ed. — Chicago : R & R Newkirk, cop. 1986

152 p. ; 28 cm . — (Total needs and related markets)

Sumario: An overview of total needs selling -- Total needs fact-finding -- Social Security benefits -- Capital utilization methods -- Capital utilization case studies -- Capital retention methods -- Capital retention case studies -- Wrapping up the sale

1. Seguro de vida . 2. Marketing . 3. Técnicas de venta . 4. Inversiones . 5. Casos prácticos . I. Total needs and related markets . II. Título.