Harvard business review-Número 10 81 2003
Título | Autor | Páginas |
---|---|---|
And now, a word from our sponsor | ||
Gilded and gelded : hard-won lessons from the PR Wars | ||
The Harder they fall | Kramer, Roderick M | P. 58-66 |
The Great transition | Lieberthal, Kenneth | P. 70-81 |
The chinese negotiation | ||
The hidden dragons | ||
The real new economy | ||
Optimal Marketing | Corstjens, Marcel | P. 114-121 |
The Lean service machine | Karen Swank, Cynthia | P. 123-129 |