Centro de Documentacion de Fundación MAPFRE - Principles of marketing : a global perspective

Edition: 2nd edPublication: Cincinnati : South-Western College Publishing, 1995Physical description: 682 p. ; 26 cmNotes: Sumario: Foundations of the marketing process -- Analyzing markets and buyer behavior -- Operationalizing the marketing process: the marketing mix -- Managing the marketing process -- Special aspects of the marketing processMateria / lugar / evento: Marketing Empresas Obras generales Otros autores: Bamossy, Gary J.
Other categories: 922.112.1Standard numbers: ISBN 0-538-83913-9

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-SEM-PRI — Record number: 017363

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