| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070023044 |
| 003 | | | MAP |
| 005 | | | 20230321150909.0 |
| 008 | | | 950712s1995 usa 00010 eng d |
| 020 | | | $a0-538-83913-9 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080254971$aSemenik, Richard J. |
| 245 | 1 | 0 | $aPrinciples of marketing$b: a global perspective$cRichard J. Semenik, Gary J. Bamossy |
| 250 | | | $a2nd ed |
| 260 | | | $aCincinnati$bSouth-Western College Publishing$c1995 |
| 300 | | | $a682 p.$c26 cm |
| 520 | | | $aFoundations of the marketing process -- Analyzing markets and buyer behavior -- Operationalizing the marketing process: the marketing mix -- Managing the marketing process -- Special aspects of the marketing process |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080573041$aObras generales |
| 700 | 1 | | $0MAPA20080154790$aBamossy, Gary J. |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
