Centro de Documentacion de Fundación MAPFRE - Principles of marketing : a global perspective

MAP20070023044

Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy. — 2nd ed. — Cincinnati : South-Western College Publishing, 1995

682 p. ; 26 cm

Sumario: Foundations of the marketing process -- Analyzing markets and buyer behavior -- Operationalizing the marketing process: the marketing mix -- Managing the marketing process -- Special aspects of the marketing process

ISBN 0-538-83913-9

1. Marketing . 2. Empresas . 3. Obras generales . I. Bamossy, Gary J. . II. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.1-SEM-PRI — Record number: 017363

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