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Five steps to a dot-com strategy : how to find your footing on the web

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008  000608e20000321usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080151027‎$a‎Venkatraman, N.
24510‎$a‎Five steps to a dot-com strategy‎$b‎: how to find your footing on the web‎$c‎N. Venkatraman
5208 ‎$a‎The four issues and the fifth alignment challenge can be posed as questions: What's your strategic vision for the dot-com operations? How do you govern the dot-com operations? How do you allocate key resources for the dot-com operations? What's your operating infrastructure for the dot-com operations? Is your management team aligned for the dot-com agenda? Consistent answers to these five questions indicate an effective strategy for the dot-com business operations
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080546991‎$a‎Empresas
65011‎$0‎MAPA20080547738‎$a‎Internet
65011‎$0‎MAPA20080584771‎$a‎Diseño de sistemas
65011‎$0‎MAPA20080595296‎$a‎Comercio electrónico
65011‎$0‎MAPA20080617868‎$a‎Planificación estratégica
65011‎$0‎MAPA20080583873‎$a‎Cambio estratégico
7400 ‎$a‎Sloan management review
7730 ‎$w‎MAP20077000185‎$t‎Sloan management review‎$d‎Boulder‎$g‎Vol. 41, nº 3 , Spring 2000 ; p. 15-28