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Five steps to a dot-com strategy : how to find your footing on the web
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MAP20071500894
Venkatraman, N. ‌
Five steps to a dot-com strategy : how to find your footing on the web / N. Venkatraman
The four issues and the fifth alignment challenge can be posed as questions: What's your strategic vision for the dot-com operations? How do you govern the dot-com operations? How do you allocate key resources for the dot-com operations? What's your operating infrastructure for the dot-com operations? Is your management team aligned for the dot-com agenda? Consistent answers to these five questions indicate an effective strategy for the dot-com business operations
En: Sloan management review. - Boulder. - Vol. 41, nº 3 , Spring 2000 ; p. 15-28
1. Estrategia empresarial ‌. 2. Empresas ‌. 3. Internet ‌. 4. Diseño de sistemas ‌. 5. Comercio electrónico ‌. 6. Planificación estratégica ‌. 7. Cambio estratégico ‌. I. Title. II. Título: Sloan management review.