Five steps to a dot-com strategy : how to find your footing on the web

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<title>Five steps to a dot-com strategy</title>
<subTitle>: how to find your footing on the web</subTitle>
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<namePart>Venkatraman, N.</namePart>
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<abstract>The four issues and the fifth alignment challenge can be posed as questions: What's your  strategic vision for the dot-com operations? How do you govern the dot-com operations? How do you allocate key resources for the dot-com operations? What's your operating infrastructure for the dot-com operations? Is your management team aligned for the dot-com agenda? Consistent answers to these five questions indicate an effective strategy for the dot-com business operations</abstract>
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<text>Vol. 41, nº 3 , Spring 2000 ; p. 15-28</text>
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