Centro de Documentacion de Fundación MAPFRE - Breaking out of the innovation box

Notes: Innovation is always a risky pursuit, with an uncertain and often distant payoff. The stability can be brought to corporate innovation. But sustinable innovation requires an enterily new approach and the installation is a largely insolated processRelated records: En: Harvard business review. - Boston. - August 2002 ; p. 77-83Materia / lugar / evento: I+D Política empresarial Investigación Costes económicos Innovación empresarial Secondary titles: Título: Harvard business review
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